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Authors & Books
Dagmar Mangold
Dagmar Mangold, born in Frankfurt am Main in 1960, completed her training as a retail saleswoman in a drugstore / perfumery with an attached fashion boutique. An interlude as a perfume Criage traveler was followed by a stopover in Australia. Upon her return, she was back in retail. In 1986, she had her daughter Nina and opened her retail store for selected toys and quality children's clothing in 1990. Today she is self-employed with several collections in the fashion field. In her agency for fashion and creative business, Dagmar Mangold professionally combines her communicative and creative talents with her retail know-how.
The Customer is King
Retail Contemplations
- 20 pages
- volume in the 16 series (Books with and on 16 pages)
- thread sewn by hand
978-3-86638-337-1
The text for this volume was originally written as a contribution to a collection of bizarre experiences that retailers had with their customers;
The customer is king. He is courted, listened to, his criticism taken seriously, and almost everything is done to keep him as a buyer, up to and including taking a bow. One lives off from him. The owner of a retail store has voluntarily put himself in this position. How does he see his kings now? ... a look into the soul of the »king«, which is worth reading, wrote Hans-Joachim Otto, then Parliamentary State Secretary at the Federal Ministry of Economics and Technology.
Dagmar Mangold was also able to catch this »view worth reading« in her former store Spielkiste & Kindermode in Bad Soden am Taunus. But after her change of sides from trader to traveler, the former experiences from behind the counter took on a whole new coloration - what initially invited a grin now developed an instructive and informative dimmension for the trade as a whole.
